Advanced Web Analytics: What’s Available and Using the Data Effectively

(www.regonline.com)

A detailed look into the differences between Web analytic companies including Omniture, Nielsen, Google and others and how their methodologies differ and how that can translate into buying into the right company for you. Learn how to use the information correctly to service advertisers and sell more advertising and to create marketing materials that tell the right story about your Web site traffic.
With Henry Lopez, Web editor, the Santa Fe New Mexican, Santa Fe, N.M.