Media Relations: Connecting With Sources is a Two-Way Street

(www.regonline.com)

Confrontations are unavoidable if newspapers are doing their jobs reporting both good and bad news. Relationships don’t always have to be rocky; however, connecting with sources is a two-way street. This Inland Webinar offers practical tips on how to foster an understanding so traditional and nontraditional sources will be equally forthcoming with good and bad news.