The Money is in the Marketing: Developing an Agile Lead Management Process

(www.marketbright.com)

Your department spent countless hours and effort on your marketing campaigns, yet you are unable to show correct marketing ROI or achieve a closed loop reporting. Learn how to create a process and architecture in which the components work together and enable you to leverage the "intelligence" hidden by current system communication breakdowns and lack of processes. This workshop will set you on the path to creating seamless, effective demand generation architecture critical for supporting measured marketing SUCCESS.